Blogging can be a lonely business. You write your heart and soul into a 500-1000 word post and hit Publish. And then…nothing. Only a handful of your regular visitors see this fabulous post that you think is pure gold. What you need to do is get your work “out there” so new readers can find your work and love it and read your blog every day. You want to grow your readership, your email subscribers and ultimately your income. Follow this content sharing strategy to find new readers and keep them coming back for more.
How do you get your work shared?
Step 1 – Start with your content
Sometimes this is the hardest part! You want everything you write to be share-worthy. You can do that by focusing on solving a problem for your reader. What is something that really bothers them and they need help with? When you solve a common problem in a unique way or with your unique spin on it, you have created something that will help somebody. Your readers will naturally want to pass on that help to their friends who are also suffering from that issue too.
Step 2 – Use your images to your advantage
Use bright, colorful images that apply to the issue you are writing about. Images will catch your reader’s eyes on social media, which will cause them to read your content, and when they read it, they will want to share it.
I use PicMonkey to create almost all my blog post images.
Step 3 – Find places to share
You should spend AT LEAST as much time promoting your content as you spend writing it. When I first started my blog, I thought it would be about writing all the time. Then I realized that images are just as important as words. And then I realized that promoting my content is just as important as creating it.
There are so many ways you can go about promoting your content. But you should stick with the ways that actually bring you traffic and readers. Don’t spend hours doing something that has no return. Sometimes, you will need to experiment a little to see what works for you and your blog.
Where and How to Share Your Content
Share every post you write on Facebook, Twitter, Pinterest and Instagram. Those are the major social media platforms. You can also post on Google+, LinkedIn, StumbleUpon, Yummly and every new one that seems to pop up. My advice is to stick to the main 4 though. Otherwise you might end up spending all your time on social media instead of doing other things to grow your blog.
You need to help people find your blog and your posts! I don’t mean just sharing your posts to your blog’s Facebook page. Still do that of course, but by sharing your content with readers that already know you, you won’t be getting in front of a new audience and expanding your readership.
Your goal should be to have other people SHARE your posts (and read them of course). But you will reach more people when your posts are shared and shared again.
READ MORE: How To Make Social Media A Money Maker
Network with other bloggers
Get involved in the blogging community through forums, facebook groups, mastermind groups, or even word of mouth. Once other bloggers know and love you, they will want to share your work.
Try to find bloggers who write about the same or similar things as you do, so when they share your posts it is natural for their audience. And be sure to share back! You can’t expect other bloggers to share your content if you never share theirs in return.
There are some specific blogging groups on Facebook that are all about reciprocal sharing.
My biggest tips for reciprocal sharing is to make sure you are sharing quality content and within similar niche audiences. A share is worth much less from someone who is in a completely different niche than you. And if you find yourself having to return a share on something you don’t like or doesn’t fit your audience – it is time to move on!
Facebook Page Share Days
What you need is a big blogger to share your post with their readers. I have read a lot of stories from successful bloggers and the thing that increased their readership the most was having someone else share their work with their larger audience.
This is becoming a very popular way to share content. Some bloggers open up their Facebook page so anyone can post a link to their best posts on their blog page’s Timeline. Here’s a hint: Make sure you make it completely shareable by adding a compelling intro and a picture. Also, make sure you are sharing the post as your Blog Page, not your personal profile.
Lena at WhatMommyDoes.com, created a complete list of pages that allow you to share your posts to their wall. Check out the complete list here.
Facebook Groups Promotions
Facebook Groups are slowly overtaking Facebook Pages, it seems. In some groups, they allow you to self-promote and share your posts. Find groups in your niche to join and be sure to read the rules! Once you know what is acceptable to share, start leaving your links.
Some groups allow you to leave a link as the answer to someone’s question. Others have specific posts you can comment on. Very few will let you post to the group wall.
Suzi at StartaMomBlog.com did a lot of research on Facebook groups and created a great downloadable resource including group sizes, group rules and admins for over 30 blogging related Facebook groups. Go grab this awesome resource here.
The Gawker websites
Foodgawker and Craftgawker are like really specific Pinterest sites that focus on just one thing – pictures of food or crafts. Unlike Pinterest, you can’t just put whatever you want on it. You have to submit your picture and wait for it to be accepted. Your photography has to be excellent to be accepted at these sites, however. Don’t be discouraged with the first rejection. They give you valuable feedback on what you can do better next time.
Step 4 – Write shareable calls to action
When sharing your content, make sure you are using shareable calls to action. What is a call to action? It is very simple – just ask or tell the reader what you want them to do!
Here are some examples:
- If you liked this post, click Like.
- Share this with your friends who would like to learn more too.
- Be sure to tell all your friends where you learned this content strategy.
When sharing on social media or with friends, don’t just drop your link. Even just including the title of the post can help people want to click to read your post. However, I suggest writing a little blurb about why this post is worth reading and include the shareable call to action.
Step 5 – Keep them coming back for more
This goes back to writing the kind of content your readers love to read. Not only do they find your posts, read them, and share them with your friends – they want to know what else you have to say. Make sure your content is quality posts, well written and keep solving your reader’s problems.
READ MORE: Your Biggest Mistake When Writing A Blog Post
Stick to a consistent posting schedule, so your readers know when to come back for me too. Quality is more important that quantity! Even if you only post once a week or once a month, if they are quality posts, your readers will be back for more.
Stop wasting your time promoting your work in places that don’t matter. Most bloggers have a full time job and/or a family they need to take care of. Stop spinning your wheels with things that don’t bring you traffic.