Practicalmommy is a magazine with a comprehensive blog section. We provide our readers with informative content on the subject family in general.
In order to do so, our editorial team first conducts extensive research on the respective topics to summarize the results in articles and advisory texts in the next step.
Yet another area of our expertise are product guides. In this section, we present various products to our readers in articles. Our product presentations are divided into product tests and product guides, in which we compare products with each other for our readers.
Depending on the product, we either conduct extensive research or, occasionally, test a product ourselves before summarizing our results in the product tests section.
Insights into our processes
Weekly team meetings for the purpose of quality control
In order to keep the quality of our articles as high as possible, regular editorial meetings are held with various editors. During these meetings, our editors share their experiences and progress and plan the contributions for the coming weeks.
Depending on the expertise, new topics and products are assigned to the respective experts.
New products regularly
New products are launched on the market every day. Especially in the technical field, this requires regular comparisons.
With our guides, we always try to be up-to-date.
Therefore, we are always on the lookout for the latest trends and developments for you.
Our passion – Children and their welfare
Our authors of are long-time parents. Our work focuses on comprehensive research and added value for families.
Appealing and user-friendly design
Our readers want to be informed at first glance about the benefits of a particular product. Therefore, we pay attention to an optimal and clear presentation of the contents of our articles.
Process of creating a magazine article
Research on relevant content for our readers
Extensive research on the respective topic
Clear summary of the results in blog posts
Relevant content for our readers
Our goal is to provide our readers with knowledge on the challenges of being a parent through insightful blog articles.
Relevant topics are comprehensively researched by our specialist editorial team and attractively presented in informative articles.
Process of creating a product test
Research on general product requirements
Test of different products in terms of quality and user-friendliness
Summarizing the results in articles
Selection criteria for the respective products
In order to recommend the products our readers will be satisfied with in the long term, we take an in-depth look at a specific product during a product test.
We test the product extensively and check the quality of the material and production. We have a clear, comprehensive set of criteria for the products, according to which they are evaluated.
We make sure that the products make a good impression when you hold them in your hands.
If we have a product on site, we can inspect the material in detail and check for defects.
We pay attention to the quality of the manufacturing and the material of the products, and therefore test both extensively.
A product’s features play an important role in its suitability for everyday use.
We compare to what extent the product corresponds to the product images and what impression it creates.
Only a well-made product can satisfy our readers long-term. Therefore, its processing is an important criterion for evaluation.
We want to meet the needs and ideas of our customers. Therefore, we pay attention to product diversity.
For certain products, the right accessories are important. In such cases, we look at those in more detail.
magazine articles and product guides
readers per month
members of the editorial team
Process of creating a product guide
Research on general product requirements
Summarizing the results in guide texts and checklists
Integration of matching products based on Amazon bestsellers
Selection criteria for the products
We only want to present our readers with products that convince them and which they are satisfied with, in the long run. Thus, we have compiled selection criteria according to which we choose the products we present in our product guides.
Since we do not test the products in this section ourselves, we rely here on the information from Amazon, customer reviews and product tests from external test institutes.
The satisfaction of our readers is very important to us. High sales figures indicate good customer satisfaction.
Customer reviews provide information about an evaluation of the product from the customer’s point of view.
We pay attention to high quality when selecting products. Depending on the material and properties, conclusions can be drawn about the quality.
The additional features of a product play a role in its use in everyday life. Therefore, it is relevant for the evaluation.
When looking for a product, quick availability is important. Therefore, the delivery time is part of our assessment.
Properties of a product such as size, weight, material, scope of delivery and co. enable an assessment of the product.
In order to meet the tastes of our readers and satisfy their expectations, we pay attention to a high product variety.
For optimal usability of a product, its accessories are crucial. These vary greatly from product to product.