So You Want to Start a Blog… I have a few tip on how you can start a blog to make money.
Go for it, girl. There is money to be made in blogging—if you do it right. But don’t make the same mistakes I did…
Let’s just say, if the goal was to make money, I flopped harder than Mariah Carey throwing the ceremonial pitch at the Giants vs. Eagles baseball opener.
I learned that sometimes it’s not enough to smile pretty and tell a good story.
I knew I could start a blog to make money – if I did it right. But I made so many mistakes because I didn’t know what I didn’t know.
Blogging for beginners
After my first 3 months of blogging, and being really dedicated to doing it “right,” I was making zero dollars.
So I did some research, made changes to my “marketing strategy”, prayed for my posts to go viral, and it still wasn’t enough…
What gives?! All the blogging gurus told me it was going to be easy.
In 2016, I was 2 years in and making $100 a month. 😩
That’s when I learned about digital products and funnels (🙌🙌🙌) and realized I could have been making money from day 1.
But you know what they say… The best time to plant a tree was 20 years ago—the second best time is today.
My mistake: Thinking the blog was the goal…
I had to flip that switch in my mind that was telling me blogging was the goal. Blogging was not the goal. It was simply the vehicle to drive people to my digital products. Cue the Twilight Zone music…
Blogging was still important, still helpful and fun. But it wasn’t the moneymaker that would get me out of my corporate box and into stay-at-home freedom. (And when you’re a mom spending your nights and naptimes dedicated to something other than Netflix and ice cream, you want it to really count for something bigger.)
My biggest mistake really was not knowing these three things:
- I should niche down
- I should focus on the digital products and not the blog itself.
- I should have started with a digital product on day 1.
5 Questions I asked myself to make money with my blog
Don’t get me wrong. The blog was still important, but I had to refocus so that it answered the questions my readers were asking and so that it led naturally into digital products that would help my target audience.
So I asked myself: Who, what, when, where, why?
If you want to start a blog to make money, think about these as they relate to your blog and your digital future:
- Who are we talking to? They are sitting here reading your blog and wondering “what’s in it for me?” Who is your who? This question is going to help you niche down.
- What? Niche down and stay on topic. You don’t want to lead someone to your blog with one topic and flip the switch on them when they arrive. When you’re thinking about your topic, be very specific.
- When? When can you dedicate time to your business. Plan ahead. Schedule a few hours on your calendar just for you and your blog. Put it on the calendar because what we focus on expands. If it’s not on the calendar, it doesn’t happen.
- Where? Your blog is your home base on the internet. When you think of a title for your blog, think about your who and your what because it’s about them; it’s not about you.
- Why? This question is all about you. Why do you want to do this? Me? I wanted to create a more flexible schedule and break that glass ceiling to make as much money as I could. All my bosses were older men with degrees. By starting my own business, I could surpass that.
That’s not to say your journal entries are meaningless. They’re gold! But if you make it more about you than your reader, well, then it’s all wind up and no pitch.
Your people want solutions, not a hodgepodge of meaningless content. ←Their words, not mine.
What are digital products and services?
Now, I hope I’m catching you before you launch, but if you’ve been pouring countless gallons of blood, sweat, and tears into a blog and getting nothing out of it, your answer is digital products.
Digital products and funnels are info products, digital courses, digital templates—anything you can create once and sell digitally over and over again. They are, hands-down, the best way to make money on the internet.
But you have to follow the right roadmap or you’ll get lost in the sauce, so to speak.
Once I lead them to the blog, how do I make them buy my digital products?
Fact is, blog posts are just the breadcrumbs to the main course (products). They should be for and about your reader but infused with your stories. Your job is to chock them full of SEO and sprinkle them around the internet to entice your humans into your world to buy your digital products.
That’s where my Blog To Product Roadmap comes in, and it looks like this:
Free content (Blog)
Tripwire (Low ticket [$10] digital product)
High ticket digital course or product
But be careful with this.
One mistake I see rookie bloggers make all the time is that they have no tripwire. They do all the prep-work to entice readers to the blog and then they (pie-in-the-face) hit them with a high ticket digital course or product.
The know, like, trust factor
This doesn’t work because you haven’t built the relationship of trust through your low-ticket offer yet.
Leading with the high ticket offer would be like proposing marriage to a perfect stranger before the first date. 😱
What a terrible way to ruin a gourmet meal! All those hand-toasted breadcrumbs wasted.
(Everyone knows you can’t marry someone you JUST met THAT day. 😉)
But if you take your time, answer all of the 5 Ws I talked about above, and throw all your amazing, helpful, free content into the blog, then when you drop that call to action (CTA), the tripwire for your low ticket digital offer(s), your readers will be eating out of the palm of your hand.
And pack it with more value than you think you should. It’s the appetizer that will tell them what kind of cook you are.
Pretty soon, you’ll have a tribe of faithful followers, who will gladly sign up for your big ticket offers, courses, and memberships because they will know, like, and trust you and value your content almost as much as you do.
And that’s how to start a blog to make money.